Earned Media Strategy
Today more than ever, fewer local journalists are doing original reporting on local stories. No doubt about it, getting coverage in local media is increasingly challenging. It takes persistent, targeted and creative outreach to the media to win coverage and we specialize in that at LP Juicer. From print, radio, local broadcast and even online media we will help develop a plan that meets bold goals for coverage and gets your name and message out to the public.

We’ll systematically identify the  best media contacts in your community, create a compelling pitch and a focused targeting strategy to earn your campaign coverage. Your earned media strategy will help boost name recognition, appreciation of your message and support. We will help plan and execute media events and tours that maximize coverage and keep your campaign on message.